Welcome to Geeklog Thursday, May 19 2022 @ 08:21 am EDT

Geeklog Forums

Geeklog`s claim - The Ultimate Weblog System


Status: offline

1000ideen

Forum User
Full Member
Registered: 04/08/03
Posts: 1298
Geekolg`s name has just been discussed here http://www.geeklog.net/forum/viewtopic.php?forum=3&showtopic=80667 and on the developer`s email list. Also the version number is an important issue.

Another important issue is the "claim" of a product (similar to a 'slogan'Wink. That is a short statement describing the product`s key feature. It is especially important when the name says nothing because it is a phantasy name or just initials.
E.g.: Xerox - the document company. Apart from the fact that Xerox has become a word in Enlish (to xerox means to photocopy) the name itself says nothing. Two x are pretty strange anyway. So the claim which acompanies the brand name ist terribly important to transport the idea what the company or the product does.

Geeklog has had a claim for quite a while: The Ultimate Weblog System. Nobody really seems to have thought about it in detail. On the German geeklog.de we changed the claim last year before the FrosCon fair 2007. http://www.geeklog.net/article.php?story=geeklog-day-at-froscon
The flyer distributed as a 10 cm x 10 cm mini flyer on FrosCon 2007. We had the room number manually written on it.
http://www.hallomarkus.de/copy/geeklog-flyer-original-screen.pdf

The poster which lead to out stall. We drew arrows unter the text manually.
http://www.hallomarkus.de/copy/poster6-original.pdf


The reason was that we paid much attention to a flyer and description and thus thought about the claim in more detail. It became: Zuverlässigkeit eingebaut (reliability built in). It was a longer process that lead us there. I found it a slight problem to say about ones product that it is something 'ultimate'. It sound like boasting and on every forum you can read that their system is best. So it looks like the typical boasting and silly "it rocks" which is usually uttered emotionally and does not mean quality.

The task was to transport in a short statement the main key feature of Geeklog and to do this in a geeklog typical way, which means non boasting, sober, rock solid quality. AND it had to be different from the other existing systems especially Drupal and Joomla.

So if I lean back and think about it again I`m very pleased with the claim.

What do you think?
 Quote

Status: offline

1000ideen

Forum User
Full Member
Registered: 04/08/03
Posts: 1298
I`m picking this old post, as the GL mailing list is discussing this topic right now.

A typical thing when thinking about one`s position in the market is to analyse the competitors.

http://www.mamboserver.com/ claim: power in simplicity

Drupal has no visible claim but the header in the browser reads "community plumbing"
Joomla - nothing
wordpress - blog tool and publishing platform
typolight - barrier free Open Source Content Management System

 Quote

Status: offline

beewee

Forum User
Full Member
Registered: 05/08/03
Posts: 969
Location:The Netherlands, where else?
Geeklog: your rocksolid publishing platform ?
Dutch Geeklog sites about camping/hiking: www.kampeerzaken.nl | www.campersite.nl | www.caravans.nl | www.caravans.net
 Quote

Status: offline

Habitual

Forum User
Chatty
Registered: 28/01/10
Posts: 54
Location:Yawnstown, Oh. USA
Oh God, I could spend a whole day with this one...

How about:
Geeklog - When speed matters.
Geeklog - Simply, Organised.

The above describe my extensive research into over 30 publishing products, and my opinion of GL's performance and features.

I am a 'geek' and the name shouldn't be changed, it's what sparked my interest in the first place.

woof
 Quote

Status: offline

RickW

Forum User
Full Member
Registered: 28/01/04
Posts: 240
Location:United States
I like "GeekLog", its catchy.

But I agree that "The Ultimate Weblog System" could use some work. Its not just about name brand recognition and marketing, its also search engine optimization. You want to use a phrase that helps people find your product and want to use it.

GeekLog - Free CMS for the masses

GeekLog - Content Management that works

etc.

Try and incorporate a keyword that people are looking for. There is no reason that after all these years Geeklog isn't on the first page of google results for "content management system".

www.antisource.com
 Quote

Status: offline

Dirk

Site Admin
Admin
Registered: 12/01/02
Posts: 13073
Location:Stuttgart, Germany
FYI: This is also discussed on the geeklog-devel mailing list. See the February archives and my kickoff post.

bye, Dirk
 Quote

All times are EDT. The time is now 08:21 am.

  • Normal Topic
  • Sticky Topic
  • Locked Topic
  • New Post
  • Sticky Topic W/ New Post
  • Locked Topic W/ New Post
  •  View Anonymous Posts
  •  Able to post
  •  Filtered HTML Allowed
  •  Censored Content