Quote by: beewee
Quote from the Official Google Webmaster Blog:
And it's worth noting that while accurate meta descriptions can improve clickthrough, they won't affect your ranking within search results.
... Do not focus on that stupid meta tags, these are important:
- site name
- topic names
- story titles
- story ID's
- content of your stories
- proper use of H1/H2/H3/H4 tags for the storytitles and subtitles, not for blocks or blocktitles
- no duplicate content
- lots of relevant backlinks with a proper anchortext
Unique, well written content, and a proper display of your content, is always the most important!
PS I wanted to post the url to the webmaster blog, but the spamfilter didn't allow it...
The rest is not so important. You better make some time to polish your content and backlinks instead of worrying about a meta description.
I'm sorry, but I just have to jump in here and state that "stupid meta tags" are very important, for one key reason: search engines are used by people.
What is the point of SEO, anyway? Yes, you want the search engines to place your site high on the listings for your targeted keywords, but the ultimate win for SEO is a clickthrough by an actual person. As you pointed out, the Google Webmaster Blog states that meta tags will not improve your ranking within search results, they "can improve clickthrough."
Meta descriptions are very important, not for search engines, but for people. You can have your page listed in the top ten listings for your relevant keywords, but if your description is the same for every page on your site (as is the case with every standard install of Geeklog), you have less of a chance that a person looking for your targeted keyword will choose to click on your link in search results.
No, meta tags are not the be-all and end-all of SEO. That era ended in the 90s. However, they are one tool that should be ready in the toolbelt of every competent developer. To simply state that they are completely unimportant is a gross oversimplification.
To continue to refuse to include them in the core Geeklog code is a shame.
"Beauty... is the shadow of God on the universe." ~ Gabriela Mistral -- DesolacÃon